Attention to detail and painstaking care are the primary concerns when Premi designs and creates a piece of luxury packaging. Exploring new materials and concepts is also key, one of the reasons behind Premi’s latest decoration option: setting Swarovski crystals into fragrance bottles.

Packaging is exceedingly important in the fragrance market. The bottle’s primary purpose may be to protect the fragrance, but it must also attract the consumer and transmit sensations and emotions. The exterior has to enhance the mystique of the contents.

Crystals are traditionally a symbol of purity and they are also associated with our dreams. Swarovski crystals convey that sense of wonder, a link to our fantasies and what the brand represents to us. Combined with Premi’s vast array of decoration options, a company can create a truly unique and luxurious fragrance concept.