The selfie craze, popular with all age groups, has taken the world by storm, and, if the beauty industry wants to keep up with the times and the desires of consumers, it can no longer afford to neglect this trend.

In order to stimulate the interest of new and future consumers (millenials who necessitate perfection in order to be able to take selfies at any time), beauty brands feel the pressure to match the speed of the fast-paced market movements.

Generation Y increasingly expects personalisation as part of the Beauty product experience, and, what’s more, demands this with immediate results.

This explains the increasing popularity of products that leave your skin looking brighter and younger within ten minutes of application, guaranteeing a youthful luminosity even after a sleepless night.

Today’s most fashionable products are those which offer specialised solutions or those that respond better to the personal needs and new lifestyles of this younger generation.

Evidence suggests millennials have a particular penchant for correcting and luminating creams, which deliver a similar effect to those of face creams, but within a shorter time, guaranteeing bright and smooth skin straight away.

Young women desire functional products which are easy to use, deliver immediate results, and are also comfortable to carry around.

Per rispondere alle richieste dei nuovi giovani consumatori sempre più attenti ed esigenti, Premi presenta la nuova linea Pocket, tre flaconi airless disponibili nei formati 10, 15 e 30 ml dai colori “vitaminici” pronti all’uso per prodotti ready to go come correttori, illuminanti e booster. The Pocket line is a practical and easily portable solution which enables users to maintain a flawless appearance all day long.